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Digital Marketing

Digital Marketing

A practical online Digital Marketing program covering SEO, paid advertising, social media, content, email marketing and AI-powered marketing tools — built around live-style campaigns and real client-style briefs rather than passive video lessons.

12 weeks Beginner Live Online + Recorded

12 weeks

Duration

Live Online + Recorded

Learning Mode

DigitalAI Certificate

Certification

No prior experience needed

Eligibility

What You'll Learn

  • Plan and execute on-page, off-page and technical SEO strategies
  • Run and optimize Google Search, Display and YouTube ad campaigns
  • Build and scale Meta (Facebook & Instagram) ad campaigns with retargeting
  • Read and act on GA4 and Google Tag Manager data
  • Use AI tools for content, ad copy and campaign ideation
  • Build a complete, presentable digital marketing plan for a real business

Who Should Join

  • Students & fresh graduates starting a digital career
  • Working professionals looking to upskill or switch careers
  • Business owners and entrepreneurs who want to market online themselves
  • Freelancers and creators looking to offer marketing services
  • No prior marketing or technical background required

Tools & Technologies You'll Master

Hands-on training with real, industry-standard tools — not just theory.

Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Google Search Console
SEO Tools (SEMrush/Ahrefs-style workflows)
Mailchimp
WordPress
Canva
ChatGPT & AI Marketing Tools

Why Learn Digital Marketing?

Every business with an online presence needs someone who understands how to reach the right audience efficiently. Digital marketing skills are practical and immediately applicable, whether you want to work in-house, at an agency, or freelance.

Career Opportunities

  • Digital Marketing Executive
  • SEO Specialist
  • Performance Marketing Associate
  • Social Media Marketer
  • Marketing Analyst

Industry Demand

As more businesses shift ad spend online, demand for people who can plan, execute and measure digital campaigns has grown steadily — this program is built around the tools and platforms marketing teams use day to day.

Curriculum

Core concepts, funnels and buyer psychology

  • Marketing fundamentals
  • Customer journey
  • Marketing funnels
  • Buyer personas

Practical Projects

Complete SEO audit for a real-style website
End-to-end Google + Meta ad campaign plan and report
AI-assisted content and campaign strategy project

Your Career Roadmap

1

Enroll and build your marketing fundamentals and funnel knowledge

2

Learn on-page SEO and content strategy

3

Run simulated Google Ads and Meta Ads campaigns

4

Learn to read and act on Google Analytics data

5

Complete a campaign project and get career support

Certification

Earn a certificate of completion from DigitalAI Learning Institute on finishing all modules and required projects.

Career Support

Resume review, portfolio guidance and interview preparation included as part of this program.

Your Instructor

Instructor Name

Digital Marketing Faculty6+ years

Placeholder bio — replace with a real instructor profile before publishing.

Fees

Contact for fee details

EMI options available • See full fee comparison

Frequently Asked Questions

Digital Marketing is the practice of promoting products and services through digital channels like search engines, social media, email and websites, using data and paid ads to reach customers where they spend time online.

Ready to start Digital Marketing?

Talk to a learning counsellor to check your fit, fees and start date.